More than a year ago I wrote a long piece on moe, an otaku’s response to cuteness which has been frequently discussed but rarely defined. While that article served as a place to unpack many of my thoughts, it was also a reactionary piece to an article from The Mary Sue, and became mired as a result in a kind of ‘anti-feminist’ discourse that got me a few too many rabid ‘these women want to kill all men grrr’ followers as a result. A lot of them have since lost interest in this blog given that I’m not actually interested in their ‘feminism is cancer’ perspective.
Granted, I was bitter towards how such an interesting affective response was being portrayed by The Mary Sue, and how Galbraith’s work had been glossed over as ‘misogynistic’. I was especially jaded by how the female voices in his studies – which while being fewer had brought some brilliant observations to the table – had been sidelined rather than drawn out. There’s still a pervasive myth that otaku spaces are a men’s world, and that moe is a man’s code for a misogynistic, infantilizing view of women, which ignores how moe is used by fujoshi and the strict division of most otaku between the virtual and the real. But one quote from Galbraith’s The Moe Manifesto, from voice actress Momoi Halko, has stuck with me throughout my musings on what moe means to many different people:
“More than a desire to date a cute girl or anime character, it is a desire to become her.”