Tag Archives: moe

Misunderstanding the Mukokuseki: Why Fanservice Is Not On the Fringe

“What is perhaps most striking about anime, compared to other imported media that have been modified for the American market, is the lack of compromise in making these narratives palatable.”

– Susan Pointon

“…what appears to be be the single most asked question about anime in America, “why is anime so full of sex and violence?” is an inquiry that, while betraying an ignorance of the complexity and variety of the art form, is still significant in that it reveals the bewilderment of Western audiences in confronting so-called adult themes within the animated medium.”

– Susan J Napier

I’m sure my country’s recent ban of various sex acts in pornography wasn’t on many people’s Christmas list. Not because of any particular fetishization of any of the practices listed; it’s alarming due to the sense of a growing trend journalistic fans of anime should be all to familiar with. The practically Victorian belief that our media must be purged of any images we (that is, the social elite that stand to represent and essentialize us) find morally unsavory, and the result being dominated by a limitation of the expressions of women in media, to serve as a condemnation of the ‘patriarchy’, the ‘male gaze’, and so on. Continue reading Misunderstanding the Mukokuseki: Why Fanservice Is Not On the Fringe

Moe, Maturity and Reading Like a Man: Beneath the Surface of Shirobako

An anime about making anime and celebrating the industry wins multiple awards from the industry. Passing comments might be skeptical of how self-centered the anime business has become. But those who have watched Shirobako know well how deeply it deserves its accolades. It’s a coming-of-age story that abandons the typical high school setting, but retains the moe aesthetic for its femicentic main cast. Combining the realistic struggles of a workplace with the hyperreal glaze of cute girls and boundless enthusiasm, it’s got both reality and moe firmly in its heart, and comments often on how the two conflict and co-operate in various capacities.

The success of Shirobako has however attracted a lot of attention from critics seeking to downplay its value for women, affirm the lie of ‘anime is a boys club’ to fabricate outrage, and use the show as a platform for continuing the anti-moe sentiment permeating much of our Western community. Continue reading Moe, Maturity and Reading Like a Man: Beneath the Surface of Shirobako

What’s the Matter with Moe? An Inside Look

Previously, The Mary Sue argued that we should be critical of ‘objectification’ by ignoring contexts of characterization and treating anime girls as no more than objects in the first place. Now they want the community to be ‘critical about cuteness’, as they vaguely denounce the ‘adult male’ viewership of moe as misogynistic, and conclude that moe is ‘alienating’ for those who want to see ‘real women’ in anime, and not the lovable and hyperreal figures modern Japanese culture is full of.

Continue reading What’s the Matter with Moe? An Inside Look